Another part in my multi-part series on employee relations.
One of the toughest things that a manager has to do is motivate his or her employees. It’s difficult, especially in lean economic times, to encourage employees to work their hardest when there is very little that you have to inspire them with. The traditional concept of “the carrot and the stick” no longer applies, as carrots are in remarkably short supply and the stick of having to potentially find work in such a dismal job market is so constant as to have either desensitized workers to the possibility or, more likely, simply allowed them to be beaten down, losing the will to strive. Instead of trying to work with the outdated concept of offering reward while threatening punishment, try finding new ways to motivate your people.
The first thing you can do is give your employees a sense of autonomy. Everybody wants to feel as if they have control over their own lives, their own futures. Part of the problem with lackluster performance is a sense of no longer having any choice in their future. Again, the constant threat of being out of a job leaves employees with a sense of being at the whims of outside forces, and giving your employees a measure of control back will create a haven from that feeling at work. Let them have control over their hours, give them some control over what projects they can undertake, give clear instructions then let them deal with the work on their own, and don’t micromanage.
Next, give them specific goals to achieve. A worker who can accomplish a task, reach a goal, gains a sense of mastery over their own work. My giving them the opportunity to learn new skills and get better at them, they’ll continue to pursue learning and get better at things that they feel matter. Training programs, department exchanges, and inter-team competition are all things that can be used to foster a sense of mastery, to make employees find new, better ways to achieve the goals the company wants to meet.
Finally, give them a sense of purpose. It’s easy to get into a rut at a job where you feel that your actions show no tangible results. Why should a call center employee work harder to deal with more calls when their contribution is largely meaningless when considered with the hundreds of other people doing the exact same thing? It’s easy for employees to feel as if they have no impact on the company and therefore have no incentive to excel. Try opening the financial records of the company to employees so they can see what they contribute to. Offer bonuses throughout the company based on merit (this includes at the upper levels) rather than by contract or standard throughout the company. Make sure your employees know how well the company is doing, how they contributed to that, and how they can meet the new goals you set.
Motivation seems like it’s a tricky thing to deal with, but really it’s a matter of empowering your employees and bringing them into the company. Make them a part of what you’re doing, show them that you value and trust them, and that they are important parts of your business, not simply a means to an end. Treat your employees like intelligent human beings and they’ll work hard to meet your expectations.


